Luc Hendrickx' bid book

I have the advantage of not living far from Brussels. That gives me the opportunity to have a chat once in a while with an association executive at the headquarters of some international association. And there are some of those in Brussels, as you all know. Every two months I send 1800 HeadQuarters magazines to those people. One of those people with whom I exchange ideas on a regular basis, is Luc Hendrickx, Executive Director of the International Diabetes Federation. The last conversation we had was about bid books. ‘I hate traditional bid books that look like glossy tourist brochures,' he told me. 'Those get thrown in the waste paper basket right away. To me the ideal bid book is as large as an A4 size, or rather a one-page fact sheet on each venue that we are happy with if the board will select it.' Luc also has his own thoughts on local hotshot ambassadors. Oops, I'll stop telling and I'll prepare a text about Bid Books Nowadays! And about Ambassadors of the good old days.
As a bonus Luc sent me the title of a good book, because, as it happens, we had also been talking about the art of 'presenting things the good way': Beyond Bullet Points – Microsoft Press, Washington, 2005- ISBN-13 978-0-7356-2052-0