At the beginning of this month I hosted a round-table discussion with the cream of the Belgian incentive world in the Conrad Brussels Hotel. Someone said: 'Looking after the environment? OK! I barely notice anything about this concern in the convention and incentive world. Most participants are not consciously involved in this matter!' That's how a lot of people feel, but is that true? For instance, in a short period of time I bumped into two very practical initiatives. The first one was by accident. The famous London photographer Allan Pollok-Morris was in Antwerp for a photo shoot in the 'House of Tulips'. I seized the opportunity to let him do the cover shoot for MIM magazine. On that cover sparkles Marleen Wyckmans; she's marketing manager at KLM - AIR FRANCE for Belgium and Luxemburg. He literally surrounded her with tulips. And what does a new customer of Allan receive? A tree! Just read what's on the card that I got from Kerrigan Bell of 'Trees for Life'. Allan had a Rowan Tree planted for me in Glen Affric in the North West Highlands of Scotland. I'm ext
remely pleased with that!The second one came from Star Alliance (my apologies, Marleen, I know that KLM - AIR FRANCE is part of SkyTeam and maybe they have something to report as well), who are celebrating their 10th anniversary. I read in their press release: ‘Under the banner of Biosphere Connections, Star Alliance is entering into cooperation with recognised environmental organisations in order to support the sustainability of the biosphere in a constructive and positive way.’ That's a very nice present to the world! This week I'm throwing a party together with my life partner. As a gift, we have asked 'two trees', which we will plant in a pot in front of our house: yellow sweet-smelling magnolias!
Now I'm making two proposals:
1. My own proposal to the global convention and incentive world, the people who read my blog: for every new subscription to MIM magazine or HeadQuarters Magazine, I will deposit 15% into the fund of the still to be established association ‘Global Meeting Forest’.
2. If every congress delegate worldwide donates a small portion of his subscription fee for taking part in a convention to this fund, we'll have a new forest somewhere in the world by next year: the Meeting Forest.
From now on, I'm actively looking for a spot where we can plant this Meeting Forest. We will keep you informed. So, buy your meeting tree now!
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