An Award for Cécile’s MIM

The final day of the Brussels Meetings Week ended in one exuberant party. On Good Friday about one hundred and fifty guests enjoyed the presentation of the Brussels Tourism Awards. No less than 13 prizes were awarded. BITC President Philippe Close announced MIM Magazine as the winner of the special award ‘Best Press Coverage of Brussels’. A crystal trophy was handed over to Cécile Caiati-Koch for her project ‘Brussels in the MIX’, an issue of MIM Magazine completely devoted to the versatile and trendy aspects of Brussels.
Cécile Caiati-Koch: ‘Every year in December I create, together with a small team, a special about one particular aspect of Brussels. This time I had selected the subject ‘Brussels in the MIX’, with which I wanted to demonstrate that Brussels can offer a wide variety of activities to meetings and incentive organisers. The response I received from companies and organisers was overwhelming. Through the familiar Fax Back form that we sent along with the magazine I received 1800 requests for further information or for extra brochures. The year before we received 1300 requests for the ‘Touch down in Brussels and discover’ issue. With the next issue in December 2008 I will make Tripadvisor change its opinion with a complete MIM Magazine devoted to ‘Fun in Brussels’.
‘Each year I have a similar project for the cities of Antwerp and Ghent and for the Walloon region. This year I’m even making a special supplement on two cities at the same time: Liège and Ghent, highlighting the convention facilities for associations. Our readers are keen on our special MIM supplements because they’re brimful of new ideas for corporate events.'