Showing posts with label Holland. Show all posts
Showing posts with label Holland. Show all posts

Wednesday, July 23, 2008

Cats should catch mice!

Now I definitely know, the best congresses are made by excellent speakers. The better the speaker, the better the congress. The past 4 years I’ve fallen silent 4 times during a congress. The first time was in the year 2004 when The Most Revd. Desmond Mpilo Tutu gave a speech during the opening of the ICCA congress. During those two hours it was as quiet as the night with the moon and her stars. His message was clear: equality brings life. A second time was in November 2007 during the Holland Association Symposium in Amsterdam. Professor van Grieken spoke of the miracle of the first republic in the world: Holland during the regency period. You could hear a mosquito fly in the hall. His message was: democracy creates prosperity. A third time, also in 2007, was during the opening of the IFLA congress in Durban. Justice Albie Sachs, the white attorney who lost his arm during an attack, spoke about his battle against appartheid. It was as calm as the wind inside the hall. His message was: freedom stimulates growth. And last month in Singapore during AIPC’s 50th General Assembly it was as quiet as a mouse when Professor Kishore Mahbubani entertained the attending crowd for an hour on The New Asian Hemisphere. And do you know what stuck during his keynote speech? The story of the black and white cat. Whether a cat is white or black, grey or brown, it doesn’t matter, as long as it catches mice. This also appeals to humans. Create a world where everyone can use their brain capacity. That would be a rich country! Even an Untouchable in the Indian caste system could grow to become a director of the National Bank. I know places where minds are locked away. The people in these places know lots of misery and all this because constraint of freedom leads to poverty.

Monday, December 3, 2007

How to turn fair visitors into little children when Santa’s coming

Gadgets, they practically throw them at you when you visit a fair. But once in a while someone offers you a surprising one. We did the test and went out to find the most original gadgets at the EIBTM ’07 fair in Barcelona last week. Maybe we didn’t notice them all, but we had to choose from a legion of pens, lanyards and USB memory sticks - although we saw some interesting designs in that department, like the ones from Visit London (shaped like a credit card) and the Austrian Convention Bureau. Here is our top 3:
1. You might wonder, what’s so special about an umbrella? But this is not your ordinary umbrella. Holland sports its Fresh Dutch Views and this handy instrument that can withstand the power of a genuine storm is certainly the product of such a view. Students at the Delft University designed this product and Time Magazine included it in its list of the Best Inventions of the year 2007. The Netherlands Convention and Visitors Bureau handed out this storm-proof umbrella to the first 100 people who picked up their copy of the first issue of the Fresh Dutch Views Magazine. Eric Bakermans, Senior Project Co-ordinator Congress Acquisition at NBTC, is singing in the storm with his original Dutch umbrella.
2. We didn’t know that you could find the best Belgian chips in Liège. Pierre Alderson, co-ordinator of Liège Congrès, gave this plastic cone with the tricoloured and sweet fries to the people that sat at his table for a talk about the meeting possibilities in his favourite Belgian region. He was happy to pose for our camera with his original gift and with his MIM Magazine cover shoot in the background as well.
3. Usually, the last day at a fair brings nothing new but then I opened the Show Daily newspaper and saw the ad of the austrian business and convention network, which said there was a special Euro 2008 pack waiting at their stand for the first ten people who showed that same ad at the abcn booth. Unfortunately I was too late to be one of those first ten but the nice people at abcn were so kind to show me what that mysterious pack was. It contained a football shirt of the Austrian national team and a football, certainly something you can make the people at home happy with.

Thursday, June 7, 2007

What an ambassador can do for you!

I can't think of any other industry in which there's more talked about ambassa-dors than in the association meetings industry. In the first place, I'm talking about professors who act as ambassadors of a convention bureau. Some big cities even have an Ambassador’s Programme or an Ambassadors’ Club. More and more Top Association Executives are talking about curtailing the influence of such a professor/ambassador because they want to limit the emotional factor when picking a destination. The choice for a certain congress place should primarily be based on objective criteria and not the other way round. I firmly support this idea, but I didn't start this blog entry to talk about this ambassador issue.
I'm talking about real ambassadors, like the Dutch ambassador Dr. Hugo Hans Siblesz (right), Her Majesty's ambassador in Paris. Last week, he welcomed about twenty Paris-based associations in his Residence in the heart of Paris. Hôtel d’Avaray is a wonderful setting to make wonderful new contacts. And I have to say, it didn't leave me cold to be invited for this 'linking lunch'. I also saw sparkling eyes among the Dutch suppliers who were almost as well represented as the associations. Well done, Renée Cohen (left), director of Destination Sales at the Netherlands Board of Tourism & Conventions. That's what I call lobbying at a high level. And I heard a lot of Dutchmen talking good French as well. That's nice! In the garden of the ambassador it came to a fine discussion about the motives that some associations have for organising their convention in this or that destination. Sometimes, that can hang by a thread and no ambassador, minister or president can change that. After a lot of conversations with association excutives, I collected a couple of those threads:
1. We only take our conventions to resorts, other destinations don't stand a chance.
2. If there's no boat available at the destination that can accommodate 150 people with a copious dinner, forget about it.
3. We never use purpose built convention centres, only universities with good meeting services.
4. We never go to destinations where there are less than 5 five-star hotels at walking distances.
5. We never go to a Central European country, a metropolis, a Scandinavian country, an Arabian country,... and the list goes on and on.

My question to destination promotors: do you know all of this? Or do you only take the ICCA database into account? My good advice: go into the human portrait of an association as well.