Monday, December 3, 2007

How to turn fair visitors into little children when Santa’s coming

Gadgets, they practically throw them at you when you visit a fair. But once in a while someone offers you a surprising one. We did the test and went out to find the most original gadgets at the EIBTM ’07 fair in Barcelona last week. Maybe we didn’t notice them all, but we had to choose from a legion of pens, lanyards and USB memory sticks - although we saw some interesting designs in that department, like the ones from Visit London (shaped like a credit card) and the Austrian Convention Bureau. Here is our top 3:
1. You might wonder, what’s so special about an umbrella? But this is not your ordinary umbrella. Holland sports its Fresh Dutch Views and this handy instrument that can withstand the power of a genuine storm is certainly the product of such a view. Students at the Delft University designed this product and Time Magazine included it in its list of the Best Inventions of the year 2007. The Netherlands Convention and Visitors Bureau handed out this storm-proof umbrella to the first 100 people who picked up their copy of the first issue of the Fresh Dutch Views Magazine. Eric Bakermans, Senior Project Co-ordinator Congress Acquisition at NBTC, is singing in the storm with his original Dutch umbrella.
2. We didn’t know that you could find the best Belgian chips in Liège. Pierre Alderson, co-ordinator of Liège Congrès, gave this plastic cone with the tricoloured and sweet fries to the people that sat at his table for a talk about the meeting possibilities in his favourite Belgian region. He was happy to pose for our camera with his original gift and with his MIM Magazine cover shoot in the background as well.
3. Usually, the last day at a fair brings nothing new but then I opened the Show Daily newspaper and saw the ad of the austrian business and convention network, which said there was a special Euro 2008 pack waiting at their stand for the first ten people who showed that same ad at the abcn booth. Unfortunately I was too late to be one of those first ten but the nice people at abcn were so kind to show me what that mysterious pack was. It contained a football shirt of the Austrian national team and a football, certainly something you can make the people at home happy with.

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