Thursday, November 8, 2007

The ICCA TREE


I would like to have a good chin-wag about Paticca, excuse me, about ICCA in Pattaya. First of all, I have to mention that HeadQuarters Magazine has become a member of ICCA. That has cost a lot of effort because basically I don’t want to be a member of anything, I always prefer the role of observer. But OK, sometimes a tree has to be moved before it starts growing better. The initiative of the organisers of the 46th large ICCA meeting in Pattaya to donate a Pho Tree to the Thai king for his 80th birthday on December 5 - with written messages by the delegates on the Pho leaves - created some nice, touching moments.
I asked the illustrator of HeadQuarters Magazine to design an ICCA tree. The first leaf that hangs from the tree has something written on it, but unfortunately it’s too small to read it. The writer wishes to remain anonymous because he fears that criticism is not allowed in the meetings industry. “Because meetings industry people are touchy,” he claims, “and they’re often ego trippers.” I will copy the text here so you’re able to read it.
He starts like this: “Last year I didn’t experience ICCA in Rhodos. Curious as I am, I asked a lot of delegates in Pattaya: how was it like over there? Almost everyone answered “not good” or even “bad”. Especially the venue left much to be desired and that ruined the atmosphere completely. Of course I was astonished to hear from the organisers during the ICCA Congress that Rhodos was the best congress ever. How is that possible? Who’s fooling who here? Why do congress and exhibition organisers blow everything up to American proportions?”
“In Pattaya I had to notice that people are still - almost all the time - teaching ex cathedra. Most speakers are still using the ‘old college professor’ style. A lot of subjects that were covered were squeezed completely dry, new programmes were announced à la “The ICCA Delphic Oracle” that turned out to be deadly boring and should be wearing a sign “Delphic Disaster”. “Out of the box” thinking is only done with a lot of hesitation. And newcomers who barely master the English language are afraid to open their mouth.”
Wouldn’t it be better to introduce training sessions like “Speaking in Public”? But for the rest, no complaints. Pattaya has made up for a lot of the bad things in Rhodos. Thai people are born to serve guests , are born to be friendly, are born to pamper delegates. When I read in a Dutch newspaper that a survey has shown that service in Holland is often minimal and rude, I think: do a teaching practice in Thailand. Whoever wants to hang another leaf on the ICCA tree, feel free, there’s plenty of room.

4 comments:

Anonymous said...

Hi Marcel

Nice blog! Good "golden" photos!

I'll just quickly be a bit boring about a couple of points in the blog, hoping you don't mind:

The evaluations on last year's Rhodes Congress were clearly the best ever when one considers the key elements which we are most concerned with: the quality of the education sessions, the effectiveness of the business networking, and the way in which ICCA organised things before and during the event (these scores all form part of the staff evaluation process, since they are the areas where we have most control over what happens). With almost half the delegates returning their detailed evaluations the scores in all these areas were significantly better than for any previous Congress we had ever run. There were some criticisms of the host venue and some of the social events, partly because we attracted at least 70 delegates more than our most optimistic predictions (and 170 more than the previous record), which placed lots of pressure on room capacities, staffing levels and logistics in general, but most delegates still rated this aspect of the Congress as satisfactory or better (whilst some thought it was fantastic and others complained strongly, as always happens). The venue was definitely the best we had ever used in terms of facilitating the business networking.

I think that the quite exceptional social events in Thailand (have you ever attended a more impressive opening reception?), and the tremendous service levels in our 2007 venue influenced delegates' comments about the previous year's event. As for anecdotal comments about one or two of our education sessions in Thailand, I'll wait until we see the detailed evaluations before commenting on this: each delegate's perceptions in regard to the sessions they attend are unique, but I'm pretty confident that we'll see some very good overall education evaluations based on the positive messages that have been arriving regularly in my in-box! I'll be happy to add some boring statistical data onto your "ICCA Tree" once we've crunched the numbers.

Best regards
Martin Sirk
Chief Executive Officer
ICCA

Anonymous said...

Interesting to hear your comments about ICCA, Marcel. Very pertinent as always. But I don't take part as it's a pure suppliers' club (and it costs a fortune)and I have never been impressed by what they do. I also think their Communication is appalling - the complete opposite of 'small is beautiful'. To me ICCA is big, arrogant & largely irrelevant. I prefer associations where buyers & sellers mix freely & exchange ideas...and really do something.
bruce taylor

Anonymous said...

Dear Marcel,

It is a very interesting and pleasant blog.

Congratulations!



Kind regards:
Hilda

Dr. Faragó Hilda, titkár - Secretary General
Országos Idegenforgalmi Bizottság - National Tourism Board

Anonymous said...

Hi Marcel
Nice to see reactions to your blog. I see Bruce Taylor thinks ICCA is (wait for it...) Big and (gosh!) ARROGANT and (gasp!) IRRELEVANT. Surely this somewhat bitter and twisted viewpoint couldn't be because we only offer a complimentary editorial registration to our Congress for ICCA member publications and we turned Bruce down when he asked for one a couple of years ago("All press should get a free registration" - er, not if you don't want to go out of business Bruce, sorry if it sounds arrogant). Perhaps he should ask a decent cross-section of our members what they think about ICCA or even come over to our office for a friendly cup of coffee & cake to take a look at some of the detailed feedback we've just got from our Congress delegates - their's are the opinions about ICCA that matter, not mine, and certainly not his!!!
Yours irrelevantly,
Martin Sirk
CEO, ICCA