Whoever goes on a trip should always tell a nice anecdote or bring a present, I always say. Cécile Koch, sales & marketing director of HeadQuarters Magazine, went to
PEC-E in
Copenhagen. It was cold but good, she told me. She was delighted with the educational content of the Professional Education Conference Europe, which
MPI organises once a year somewhere in Europe. Unfortunately I can't write down everything she has told me, but she did bring me an interesting little book. It's called ‘Learning Meetings and Conferences in Practice’ by the Danish professor
Ib Ravn. I remember Ib from before, when he presented me his
Learning Lab Denmark for the first time. We often think that meeting goes automatically, that it's a profession you don't have to learn. That's a mistake. A big mistake. Even more than before there's a need for
CONTENT that is conveyed in the right way and that sticks in the memory of the listeners

for a long time. But how do you do that? Ib has
17 techniques ready!
As you can see on the picture there was also a lot of fun, and Elvis lives! ... in Denmark.
Did you attend PEC-E? Post your thoughts about it by clicking on
'Comments' below.
(photo: Bruce Taylor)
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