Thursday, November 20, 2008
Wednesday, August 13, 2008
I was completely "baba"
In French they say: ‘J’étais complètement baba’. Well I said the same but in English, because I was completely flabbergasted when I received the ‘International Meetings Statistics for the Year 2007’ from the Brussels-based Union of International Associations. For years I was used to following the battle between Paris and London who were fighting for the first place. The last couple of years I often saw Paris come out best while London was sinking away bit by bit. And what do I see now, like a bolt from the blue? An Asian Tiger who has thrown Europe from the circus table. Paris is now second and Singapore first! And London comes only in 13th place. Unbelievable! What has happened?
 Wednesday, July 30, 2008
So coincidence does exist
If possible, each year I go to Marrakesh for a couple of days. This year I got the opportunity to see the Festival National des Arts Populaires, a very musical and particularly colourful festival that’s held in the historic Badii Palace. And before I left I was racking my brains over a DMC I know in Marrakesh. “How on earth could I have forgotten that name,” I thought. “Oh well, I’ll suddenly remember it,” I kept on pondering. Right before I entered the Atlas Blue airplane, I made a final attempt to reproduce his name. Unfortunately, I couldn’t. Nothing left then but walk directly to seat 12A and hope that the airplane oxygen would tickle my brain during the flight. The good thing about a flight to Morocco is that you nearly always have the opportunity to sit in the business class of economy class: the emergency exit class! I was in luck, two seats next to each other - 12A and B - with a lot of leg room and no one to bother me. That’s wonderful, flying cheap and chic! And who’s sitting there next to me, yes, who...? Essaid Faiq of Exclusively Morocco, a name that sounds like poetry to many Belgian incentive organisers. Essaid is an extraordinary DMC. A large part of the three-hour flight to Casablanca was spent exchanging thoughts about the relationship Incentive Organiser - DMC, a theme that doesn’t occur enough in conversations, in my opinion. Wednesday, July 23, 2008
Do you speak hot potato English?
Of course Thomas Rupperti from Austria Center Vienna was right when he suddenly started talking hot potato English in front of an astonished room during AIPC’s 50th General Assembly in Singapore. If only he had brought the message with a bit more tact. Hot Potato English really exists, as does French Fries English, Patatas Bravas English and Kartoffel English, and so on… It’s a popular phenomenon during international conventions that there are two kinds of participants: English speakers and foreign speakers. The first speak their language without qualms during public sessions, often without taking into consideration the people for whom English is their second or third language. Americans and Australians sometimes talk gibberish and swallow their words.In all honesty I dare to say that I only understood half of what Professor James Gilmore (From the Experience Economy to Authenticity) said. That’s a real pity, after all, he was a keynote speaker and had a fascinating story to tell. English speakers should be briefed about talking slow, clear and easy English during congresses. And foreign speakers should get the advice to train their English because the fact is that English is the international way of communicating.
And who was certainly right during the General Assembly was AIPC President Edgar Hirt. He deserves the credit as a German speaker for setting the best example of how to be a good speaker: in English and understandable up to the final word! Don’t look back, that was his message, but look forward by practicing good English for everyone.I prefer Patates Frites (English) with mayonnaise. People used to tell me that you learn English the best if you have a hot potato in your mouth. It makes you pull funny faces and make strange sounds. In one word, unintelligible! I think some speakers still have a hot potato in their mouth. ‘Leities end Zjieentlemen, leits tak jin Tudou English’. Tudou is Chinese for potato…
Cats should catch mice!
Now I definitely know, the best congresses are made by excellent speakers. The better the speaker, the better the congress. The past 4 years I’ve fallen silent 4 times during a congress. The first time was in the year 2004 when The Most Revd. Desmond Mpilo Tutu gave a speech during the opening of the ICCA congress. During those two hours it was as quiet as the night with the moon and her stars. His message was clear: equality brings life. A second time was in November 2007 during the Holland Association Symposium in Amsterdam. Professor van Grieken spoke of the miracle of the first republic in the world: Holland during the regency period. You could hear a mosquito fly in the hall. His message was: democracy creates prosperity. A third time, also in 2007, was during the opening of the IFLA congress in Durban. Justice Albie Sachs, the white attorney who lost his arm during an attack, spoke about his battle against appartheid. It was as calm as the wind inside the hall. His message was: freedom stimulates growth. 
And last month in Singapore during AIPC’s 50th General Assembly it was as quiet as a mouse when Professor Kishore Mahbubani entertained the attending crowd for an hour on The 
New Asian Hemisphere. And do you know what stuck during his keynote speech? The story of the black and white cat. Whether a cat is white or black, grey or brown, it doesn’t matter, as long as it catches mice. This also appeals to humans. Create a world where everyone can use their brain capacity. That would be a rich country! Even an Untouchable in the Indian caste system could grow to become a director of the National Bank. I know places where minds are locked away. The people in these places know lots of misery and all this because constraint of freedom leads to poverty.Monday, June 30, 2008
Steven: Cycling Europe for charity
And the next day, their journey led Jon and Marco to Aachen, but you can read all about their trip on their website and don’t forget to press the big Donate button!
Monday, June 23, 2008
A female building in Singapore
And now that the AIPC Annual Conference is held in Singapore, it may be nice to take a closer look to that building. Jackie Craven wrote in ‘Architecture and Sex’ , with obvious references to The Singapore Esplanade: ‘Some architecture critics believe that ‘female’ architecture is architecture that seems to express femininity. There is something womanly about the building's shape, size, proportions, color, or texture. Curved shapes may suggest the womb. Perhaps you long to crawl inside the building and curl into a fetal position. The dumpling-shaped Esplanade in Singapore has a round shape that might be called feminine.’I must add that the Esplanade is built by men! Can someone see whether a building is designed by a woman? Conference delegates, keep an eye out for that building! Could it give you some inspiration for a congress centre of the future? I could see us all lying there in fetal position during a congress, nicely in the middle of the building!
Thursday, June 12, 2008
Who is Sir Van Couver?
‘Can I kneel for you, Majesty?’ - ‘Certainly Sir, as long as you don’t kiss my feet.’
‘Madame, how are your children and grandchildren?’ - ‘Oh, Sir, can we just enjoy the evening?’
Tuesday, June 3, 2008
Looking for Congress Pearls
Last year after my visit to ADNEC in Abu Dhabi I wrote something bad about the European Convention Centres. I was specifically talking about the buildings and the architecture and not about management. The article said: About Palaces, bunkers and hangars. ‘If I look at what people generally build in Europe, I must say I start to blush. Most exhibition centres - and a lot of convention centres as well - in Europe and elsewhere look like bunkers, I feel.’ But oh lord, that didn’t go down well with some people. ‘What do you dare to write, Marcel?’I know, there are a lot of exceptions but I have to repeat that in a few continents more attention is paid to the architecture of the buildings than in Europe. Or let me put it this way: countries that recognize the (big) value of a nice convention centre, also invest a lot of time in the shape and the content of it all. New convention centres have become market places of people’s minds instead of man-made goods. Real intellectual meeting spots, I call them. Or am I mistaken again in this matter?

The last example I’ve found could even be called an experimental building. Really unbelievable. In Ras al Khaimah plans are made for a dramatically iconic congress centre that could even have its place in space. The mixed-use project designed by Rem Koolhaas (OMA) features convention and exhibition facilities, hotels, offices, dwellings, shops and restaurants. The proposed form is dramatically iconic. An interior that takes the form of a sphere can be considered as a minimalist approach. The sphere as an exterior form however, is absolutely iconographic. No doubt about that. It already starts with the fact that OMA themselves named one of the images ‘Deathstar’, after the space city in the film series Star Wars.

I would recommend to read the next HeadQuarters Magazine that will be introduced in June during the annual AIPC congress in Singapore. In there, me and Rémi Dévé have done some investigative journalism for the first time in the meetings industry. You will find some juicy details on Convention Centre architecture, interior design, green management, services and catering. And this time, I hope you won’t be mad at me.
Wednesday, April 30, 2008
The hardest worker at IMEX
In those two days he’d travelled 140 km. And all this for charity! Marco Barcella works for a charity organisation and in June he’s going to cycle in total a distance of 4800 km through 9 countries in 13 weeks, all this by initiative of Jon Bradshaw – also an Adonis type but a good 
cyclist too and he’s the Sales Manager of IMEX. The aim of this grueling physical challenge is to raise 20,000 pounds for stroke charities throughout Europe that fund the physical and mental rehabilitation of younger stroke victims. I told Jon, because he’s the leader, that he has to come to Antwerp after his visit to Amsterdam, to come and pick up another little cycling wonder, my Editorial Officer Steven Kins (see picture on the right). Jon, you have gained a new sponsor: HQ Magazine! And to whoever's reading this: go to the Cycle Europe website, get out your money and donate.
The Russians are coming
Friday, April 18, 2008
I Have a Dream
In the same way magpies are attracted to everything that glitters, I often see marketing agencies, so-called high profile consultants and even trade magazines move heaven and earth to get the new group of association customers in their power. Websites are put together, digital newsletters are sent out, speaker opportunities are created, and World Association Congresses are invented to raise the interest of association executives and bring in quick cash. Or, as I’ve said before: we’ve reached the period of the worshipping of the golden calf. And who doesn’t let himself be seduced by golden Easter eggs? To put it very clearly, after Easter but during the high season of association congresses and association days I want to announce a proposition that I’ve saved in my ‘I have a dream’ drawer.I know only few specialized organisers who succeed in launching a solid association congress, but there’s one exception: Kellen Europe’s annual EuroConference, which had its 8th edition this year. The best forum in all of Europe! No association day or meeting fair can compete with that. Since last year ESAE is also striving for the same quality - a beginning annual ESAE congress with a lot of potential for the future. The EMIF Association Days have always been doing well too. And then came my dream: why not start a step by step forum for one joint European Association Congress in the capital of Europe? One single annual Top European Congress, so charlatans won’t get a chance anymore. You can read more about this dream in HeadQuarters N°26.
Thursday, April 17, 2008
Pleasantly surprised by Vanessa and Nina
I know a few fellow journalists who didn’t sleep at all one night because of Vanessa Mae. But I can't tell you too much about that. The celebrated pop and classical musician concluded the GIBTM gala evening in Abu Dhabi with an exciting surprise show. No one could expect that the UK’s wealthiest young entertainer would be performing for us in the Al Raha Beach Hotel. Although... in Abu Dhabi almost anything is possible. And indeed, Vanessa, no less, was there. Hosted buyers and exhibitors, they were all pleasantly surprised! But GIBTM had another surprise. Unexpectedly, a lot of people showed up for the seminar ‘Meet the influential editors behind leading meeting industry publications'. Nina Gardiner, managing partner at Cut Communications, showed great skill to challenge Rob Nicolas, Ruby Gonzalez, Hunter Slaton and myself to find out the truth behind the meeting magazines. And what is that truth? We work in one of the few industries where people think it's not required to subscribe to a trade magazine, and by that I mean, actually pay for it. That's why it's hard to find good journalism in our trade. Magazines are slaves to their advertisers and can never really tell the truth... Or have we reached a new era? Nina promised that we will continue this discussion next year. I can't wait to get back into the ring!
Friday, March 28, 2008
An Award for Cécile’s MIM
The final day of the Brussels Meetings Week ended in one exuberant party. On Good Friday about one hundred and fifty guests enjoyed the presentation of the Brussels Tourism Awards. No less than 13 prizes were awarded. BITC President Philippe Close announced MIM Magazine as the winner of the special award ‘Best Press Coverage of Brussels’. A crystal trophy was handed over to Cécile Caiati-Koch for her project ‘Brussels in the MIX’, an issue of MIM Magazine completely devoted to the versatile and trendy aspects of Brussels.Cécile Caiati-Koch: ‘Every year in December I create, together with a small team, a special about one particular aspect of Brussels.
This time I had selected the subject ‘Brussels in the MIX’, with which I wanted to demonstrate that Brussels can offer a wide variety of activities to meetings and incentive organisers. The response I received from companies and organisers was overwhelming. Through the familiar Fax Back form that we sent along with the magazine I received 1800 requests for further information or for extra brochures. The year before we received 1300 requests for the ‘Touch down in Brussels and discover’ issue. With the next issue in December 2008 I will make Tripadvisor change its opinion with a complete MIM Magazine devoted to ‘Fun in Brussels’.‘Each year I have a similar project for the cities of Antwerp and Ghent and for the Walloon region. This year I’m even making a special supplement on two cities at the same time: Liège and Ghent, highlighting the convention facilities for associations. Our readers are keen on our special MIM supplements because they’re brimful of new ideas for corporate events.'
Oxygen and monks
Sometimes I get a writing shock. And now and then I even get a philosophical impulse. The more I hear and read about Tibet and the Olympics, the more I’m amazed at how few people dare to take a stand. I think I haven’t heard a single sound from the side of the meetings industry but I do hear that the Olympics have a stimulating effect on incentive trips. I’m not so sure about the effect on meetings. People say that in China a 100 convention centres are being built. I hope that there’s at least one where a congress on Tibet can be organised. Meanwhile I’ll suggest the theme:‘People who clear out forests and jungles take away the oxygen of the earth. Forests are nature’s lungs.
Governments that clear out monasteries take away the spirit of the earth. Monasteries are the spiritual breath on earth.
Whoever touches these sources and values can count on an answer from nature because the earth can always overpower mankind.’
Thursday, March 6, 2008
Visiting Nelson Mandela
With a tear in my eye
 At the time, those cities were ‘hot’ because they were managed in a particular way. Afterwards, they rested on their laurels… Until now! But in Nice, a little new meeting flower is blossoming at the Boulevard des Anglais; in Hong Kong another saucer has started twirling on a little stick in the ‘Fragrant Harbour’ and Antwerp had almost found its diamond gloss again… Unfortunately, Inge Van Gaal (see photo), who’s the present director of the Antwerp Convention Bureau, has said goodbye to her ‘cake town’. That’s the reason why I’ve had to wipe away a tear on Leap Day, February 29. It’s a pity. The waiter she introduced (see photo) is still holding open his dish but Inge is no longer in it. Maybe she’s having another dish now?
When I interviewed her in August 2006, she gave me a nice metaphor of a city as a waiter: ‘Service should receive the full attention in a city. That’s why I like to use the image of the ‘waiter’. A man or woman who meets visitors with a natural smile and sets them at ease, and who serves them ‘friendliness’ above all. All the other things we already have in abundance anyway.’Friday, February 15, 2008
Tea Chat with Lady Jean
I can still hear myself thinking: “If only there were more cities that had such residents. Feeling happy because a new style of commodity exchange is built, this time not to trade goods but human intellect. A Brain Exchange Building!”
Tuesday, February 5, 2008
Land of PCOs
Preeti showed me the new airport that’s being built - a unique project - and the Novotel airport hotel that’s also under construction - her new working environment in 2008! And I’ve been travelling through the new Hightech City of Hyderabad for half a day. You don’t know what you’re looking at! But there’s one thing I can see: now I roughly know how India’s
But I didn’t know that India had the largest number of PCOs. Everywhere at the side of the road they’re announced. ‘Look, there’s another one!’ Preeti kept on saying. ‘Where?’, I replied all the time. ‘There’, she kept on
Winter sleep
At the start of 2008 I’ve dreamt more about hibernating than ever before. Immediately I have to add that I live in Belgium, a country where winters are dull, grey, shivery, cold and often without snow, which makes the winter time even more frosty. I’ve been able to shake off that nasty feeling by thinking about squirrels, hedgehogs, hamsters and bats. During winter they retreat to their warm nests and holes and they keep sleeping until they set off for spring time, wide and awake. I’d actually prefer to be a dormouse (see photo) during winter, because he’s supposed to be the best hibernator. He sleeps long and deeply and only gets out of his nest when spring has fully begun. Unfortunately that kind of blessed sleep is not granted to human beings, at best a bit of a longer sleep by going to bed early and getting up late… Hereby I declare that my dream sleep is over and I’m back again with more warm stories about the meetings industry!
Wednesday, January 2, 2008
In 2007 I was impressed by: (final part)
By the end of 2007, Stockholm intrigued me during a presentation in Brussels. Ewa Wigenheim (see photo) announced that she would be opening the first ABBA museum in Stockholm together with her husband. On the 3rd of June 2009! 4000m² of ABBA pleasure will be shown for thousands of fans. But also for curious congress delegates!From Zulus to Vikings
I caught - like a fever - the best incentive experiences of 2007, with the Zulus in South Africa (see blog) and with the Vikings in Iceland. On a fall day, Olöf Einarsdottir of Mountaineers of Iceland placed me on a snow mobile on the biggest glacier in Europe. I melted of pleasure in the ice! If you keep a list of all the things you would like to do in your life, add ‘A Multi Day Super Jeep Expedition’. Even if you’re wearing Italian fashion shoes, you can still experience an ice adventure like this! That’s how strong the glacier outfits are, that you get from the mountaineer guides. But, in this outfit you can’t go shopping in the shopping mall in Reykjavik!
Extra: in February 2008, number 25 of HeadQuarters magazine will be published. A celebration, a special edition... Meeting Trends. Keep an eye out for that issue if you want to know what lies ahead in 2008 and later!